When Off-the-Shelf Software Stops Working
Most software problems can be solved by buying SaaS. The problems worth building custom software for are the ones where the off-the-shelf options don't quite fit, the integrations are too brittle, the workflow is too specific to your business, or the data is too sensitive to hand to a third party. By the time the spreadsheets-and-Zapier scaffolding is consuming real human time and creating real risk, custom software starts paying for itself.
The work we take on tends to live in that gap.
What We Build
Internal tools and operational software
The applications your own team uses to do the work: admin consoles, ops dashboards, billing systems, inventory and fulfilment tools, custom CRM behaviour, and the integrations that hold a real business together. Often the highest-leverage software a company can have, because it removes friction at scale.
Web platforms and customer-facing applications
Multi-tenant SaaS, B2B portals, marketplaces, and customer applications. Built on modern stacks (typically TypeScript/Node, Python, or Go on the back end; React or similar on the front end; AWS underneath) but with the architecture and data model thought through for the long term.
APIs and back-end services
The services that other software talks to. REST and GraphQL APIs, event-driven systems, background jobs, and the auth/billing/observability scaffolding that turns a handful of endpoints into something your customers can rely on.
Data pipelines and integrations
Moving data between systems reliably. ETL/ELT pipelines, webhook plumbing, integrations with finance, billing, CRM, and operational systems, and the kind of robust error handling that means data engineers aren't woken up at 3am.
Product MVPs and early-stage builds
Getting a product to a state where it can be tested with real users without committing to long-term architectural decisions you'd later have to pay to undo.
How we choose the stack. The technology should fit the problem, the team you have or plan to hire, and the operational reality of running it for years. We don't push a stack you don't need, and we'll happily extend or work alongside whatever you're already invested in.
How We Engage
Most projects start with a small discovery block to understand the problem, the constraints, and the actual outcome you need before committing to scope. Standard rate structure.
For larger builds we'll usually scope a fixed phase (typically two to six weeks) with concrete deliverables, then re-scope from there. This avoids the open-ended consulting engagements that consume budget without producing something you can use.
Working Alongside Your Team
Many engagements aren't replacement-for-an-engineering-team but augmentation. We pick up the projects your team can't get to, the hard problems no one wants to own, the specialist work that's outside your team's experience, or temporary capacity. The goal is to leave your team better off, with code they can maintain and a clear handoff, not to make them dependent on us.
Frequently Asked Questions
What kind of custom software do you build?
Software that doesn't fit a SaaS template: internal tools, web platforms, APIs, data pipelines, integrations between business systems, and the occasional product MVP. The common thread is that the software needs to be designed for your specific business, not a generic use case.
What technology stack do you use?
We pick the stack to fit the problem. In practice that usually means modern TypeScript/Node.js, Python, or Go on the back end, React or similar on the front end, and AWS or another major cloud underneath. We've worked across a much wider range than that, so we don't push a stack you don't need.
Do you take on full builds or only consulting?
Both. We deliver complete builds for clients without an existing engineering team, and we work alongside your team where you already have one, picking up specific projects, hard problems, or temporary capacity gaps.
Will I own the code?
Yes. All custom software we build for clients is owned by the client by default, with full source code, documentation, and the ability to take it elsewhere. We don't hold infrastructure or code hostage as a retention strategy.